SEO or “search engine optimization” is a process used to increase the amount of free traffic, known as organic listings from search engines such as Google, Yahoo and Bing.
These search engines deliver targeted traffic to your web site for any keyword that is typed into search engines by people searching online. Search engines rank content based on many factors, like quality of content on your site, how relevant it is, and the overall structure of your web page layout.
Search engine optimization has been around for quite some time. We can even say that SEO had been around since the beginning of the Internet however search engine optimization has become more mainstream in the last few years as more and more people have become aware of how powerful this strategy can be used to deliver targeted traffic to their web sites for free. Unlike paid traffic like Google Adwords which can be very costly, SEO does not cost you any money.
As we already briefly outlined, search engine optimization is the process of strategically placing key elements on a webpage so Google and other search engines from around the world can rank your webpage higher, therefore you will be able to achieve better search results to get a ton of free targeted traffic to your website.
Content is king
The search engine algorithms used by various search engines are updated from time to time but quality relevant content is always king and search engines will always be attracted to webpages that constantly provide fresh and original information that is relevant to users surfing the Internet. It is clear that if you have more relevant and targeted information your webpage will rank higher with the search engines.
Now that we have introduced what SEO is and how it can benefit your website, it’s now time to go a little deeper and discuss the two primary types of search engine optimization that plays a key role in your success online.
An introduction to Page Rank
One element you should know is the page rank factor used by Google to rank a website. Page rank or PR ranges from 0 to 10 in whole numbers. Zero being least important and 10 being at the top of the list. Your website will initially start off with a page rank of zero and over time will increase. How much your page rank increases depends on many factors such as the age of your website, your content and links pointing to your site.
What are backlinks?
One way of getting links pointing back to your website is to leave a helpful and informative comment on other blogs that are related to your site or a specific article on your website. The other way is to write a content rich and original article and post it to some of the popular online article sites such as Ezinearticles.com to create back links to your website. Over time these back links will also generate more traffic to your website as more and more people discover and read your posted articles and comments on other websites around the internet.
These articles can be written by you or they can be outsourced to places like Elance.com or Odesk.com.
Search engine optimization is not complex or overall difficult to understand however there are a few important steps and tactics that you must understand to fully take advantage of SEO and benefit from its powerful effects.
Now that’s you have discovered what SEO can do for you, if you want to know more you can contact us and let us know so that we can create more informative videos and articles in the future.