Basics of Marketing on the Internet

Basics of Marketing on the Internet

Internet Marketing Basics

Learn some of the basic steps you need to take in order to successfully market on the internet and build a successful online business!
If you are new to internet marketing you probably think that it is a very complicated process, but marketing online is not hard if you understand the terminology and learn the basics of marketing. Basically online marketing is the process of promoting products and services on the Internet. Here are the action steps that you should take to start your own internet marketing business:

Step 1: Do Keyword research

To find a niche that people are interested in and are searching for you need to do focused keyword research. Keyword research helps you to find the ideas for your website and the more research you do online about the topic the more knowledgeable you will become in that area, therefore you can provide better services and give people quality information about that topic. Google has a keyword research tool which is free, but Market Samurai is another tool that professionals use to do keyword and competition research online, but it is not free. For a beginner the best is to use Google Keyword Tool to get an idea of the searches online.

Step 2: Design a Marketing Plan

Now that you know the keywords and what your website will be about you need to design a marketing strategy. In order to be successful in any business weather online or off line you need to plan it properly and be aware of your steps. You need to plan how you want to promote your website, which tools and resources you are going to use in order to do it. Basically you need to know what comes next and get be prepared for it.

Step 3: Buy a Domain Name

Your domain name has to be related to the keywords that your website is all about. The other thing that you have to consider is that your domain name should be easy to spell or remember. It is not a good idea to choose a domain name that is too long or it is hard to memorize. The other thing is that your domain name should be unique and not be close to another website name, because people might not remember your domain name and go to a similar website by mistake.

Step 4: Write Articles or buy them!

If you feel that you can write articles about the topic that you have done research for you can write it yourself, but if not, don’t worry you can always outsource it to E-lance or O-desk. You can create an account at E-lance or O-desk to hire people from different parts of the world to create high quality content for you in a short amount of time, instead of writing the articles yourself. Your content is the most important thing that you can create to grab people’s attention and in order to do that you need to give people quality and helpful information. Try to use some search engine optimization techniques in your text. For example use your keywords in your content, so people who are searching for those keywords can find your content online.

Step 5: Create your website

You can always hire a web designer to create a website for you, but you can also use WordPress to create a website. WordPress offers thousands for different themes for website and most of them are very easy to use. You can start from a basic website and get familiar with the process and over time when you learn more you can use more advanced themes. You can easily go to and to download wordpress for free and also choose from the vast collection of free themes offered there. Add the subscription form or opt-in box to your website to collect your website visitor’s emails.

Step 6: Promote your website to get traffic

With the use of social media you can promote your site easily on Facebook, Twitter, Pinterest and other social media by creating different accounts for your website. Today with the power of social media you can easily bring tons of traffic to your website. Dealing with different social media accounts would be a little hard and confusing, so it is very important to be organized in order to keep everything in one place.

I hope this article was helpful and feel free to comment below or contact us and let us know how you are progressing!


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